普象-让好设计发光

RebrandingSu Zhou Bridge 蘇州橋Chinese wine Su Zhou Bridge is a traditional Chinese Wine brand originated in the Jiang Nan region, Su Zhou, China. The brand has a history of over 200 years for producing the traditional Chinese Wine. wine. In order to comply with the development of modern tastes and aesthetics, the new VI system  aims to add modern contemporary  style to this old traditional brand. By rebranding the VI system, the goal is to attract potential customers among the younger generations, and to provide a vivid, fashionable brand image to the society . The project  connects the Chinese aesthetic of ‘blank', in Chinese word ' Liu Bai',  which represents significant blankness in Chinese arts through the design.  The Chinese aesthetic ofleaving blankness is an art style that use only a few lines and dots and leave most of the canvas blank.The VI system follows this traditional hint in a modern way to make the brand elegant, fashionable as well as to make it close to the young gener

Main Logo 

Poster

Liquor Marks 

UI Interface