普象-让好设计发光

The Aristotle Project documents a design system I created in 2017.The 3-part series explains various sections of the project and the design and thought process.Part 1 – What is Participatory Design discusses the scope and how it was defined through Experience Workshops.Part 2 – End-to-End Brand Experience focuses on how I brought the Product Design Strategy together with a post-merger/acquisition rebranding, for an end-to-end brand experience.Part 3 - Living Documentation discusses through examples, the process of defining patterns, creation of the sticker sheet, Adobe Creative Cloud design assets, the Craft Library, and publishing the specifications to a WordPress site as a guide for both designers and developers.

A/B TestingAt this point, the only data collected was internal, which is enough to move forward based on perception, business objectives, drivers, and company values, but no user/buyer validation. A comprehensive A/B Test was conducted and the Trend-setter direction was selected.