普象-让好设计发光

影视专业装备外观设计

这款产品是一格造物设计师为SmallRig品牌规划的全新PI形象的旗舰设计，它解决了职业摄影师在拍摄过程中的诸多痛点，也强化了SmallRig产品的识别性与可延续性。对用户需求及行业竞品做了充分的分析，与SmallRig共同定义出安全/快速/轻便/模块化的产品理念。
This product is the flagship design of the new PI image planned by EGO design for the SmallRig brand. It solves many pain points faced by professional photographers during the shooting process and also strengthens the recognition and sustainability of the SmallRig product. We have conducted a thorough analysis of user needs and industry competitors, and jointly defined the product concept of safety, speed, lightness, and modularity with SmallRig.

将整体套件归纳为了相机cage、肩托、监视器3套组件。同时设计师对摄影师的工作习惯做了详尽的观察与切片，最终的设计可1秒内实现手提、托举、肩扛3种工作形态间切换，让摄影师的工作变得更为快速和轻松。设计师为SmallRig选择了凌厉的八边形作为家族特征，并精心刻画了产品中每一个零件，呈现出了精密而专业的工业美感，区别于市场上众多的粗犷竞品。
Summarize the entire kit into three components: camera cage, shoulder support, and monitor. At the same time, the designer conducted a detailed observation and slicing of the photographer's work habits, and the final design can switch between three working forms: handheld, lifting, and shoulder carrying within 1 second, making the photographer's work faster and easier. The designer chose the sharp octagon as the family feature for SmallRig and meticulously depicted every part of the product, presenting a precise and professional industrial aesthetic that distinguishes it from the numerous rugged competitors in the market.