【第86期TOP榜金奖】稚优泉相机散粉产品设计

162赞|26评论|23685人气|343收藏|2020-04-17 18:06:12

念相创意

其他

【第86期TOP榜金奖】稚优泉相机散粉产品设计

稚优泉相机散粉产品设计

稚优泉是一个充满活力的年轻彩妆品牌。CHIOTURE = CHIC+CAPTURE，意为“简单生活的年轻时尚捕手”。

产品在散粉的功能性上有着非常显著的柔化毛孔的效果，力图达到柔光滤镜下的柔嫩肌肤效果。

因此，我们在产品形态上结合品牌“简单、直接、有趣”的时尚捕手基因，选择了很直观且有效的方式传递这样的产品功能特征——“一支唯美可爱的柔光相机”。

在体验感上我们将创意的焦点放在消费者的使用仪式感的塑造上，首先拧开“相机镜头”，再拉出右侧的“相机手柄刷子”，如果在不携带出门的情况下，你可以把手柄插放在相机左上角的“品牌Icon取景框”上，会立刻呈现出一个精致优雅的底妆装备。

  
CHIOTURE ‘Camera’ Loose Powder

CHIOTURE is a vibrant and youthful makeup brand. CHIOTURE = CHIC + CAPTURE, which means ‘young fashion hunter for a simple life’.

The product has a significant effect on smoothing the texture of the skin. Pores optically fade as skin is visibly perfected, leaving a delicate and velvety complexion.

Therefore, factoring in the ‘simple, direct, and fun’ characteristics in the brand’s genes, we choose an intuitive and effective way to demonstrate the product’s feature, and that is ‘a beautiful and adorable soft light camera’.

In terms of user experience, we focus our innovation on the product’s ceremonial sense. Step one: unscrew the ‘lens’; step two: pull out the ‘handle brush’ on the right; step three: if not to use outdoors, the handle can be put on the ’Brand Icon Viewfinder’ in the upper left corner of the camera. Unexpectedly ! It shows a delicate and elegant ba-se makeup kit. 