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WINK
condom packaging

Wink is a brand of adult products such as condoms.
The brand name Wink means 'secret code for each other'.
It was intended to realize a brand mood for a natural and healthy sex life, away from the existing stimulating adult product package.
Product features such as natural latex and harmless eucalyptus extract
It is expressed through a package of soft tones extracted from natural materials.
By expressing the characteristics of each product in a modern way through pictograms, the ability to differentiate between packages has been enhanced.
It is designed to increase the user experience through the package structure that is easy to open & close

Wink 是成人用品品牌，主要生产避孕套等产品。品牌名称 Wink 指“彼此之间的秘密暗号”。该品牌旨在打造独特的品牌氛围，摆脱了现有的具有煽动性的成人用品包装，转而倡导自然而健康的性生活。产品独具特色，比如采用天然乳胶和无害桉树萃取物。包装选用从天然材料中提取的柔和色调，生动展现品牌理念。通过象形图，以现代手法展现各款产品的特征，增强了包装之间的区别。其设计旨在通过开合轻松的包装结构改善用户体验。

iF GOLD STATEMENT
The branding for Wink condoms is both relaxed and eye-catching. The distinctive packaging becomes highly accessible thanks to the use of a restrained design language. This helps to reduce embarrassment and inhibition and normalize an important healthcare product.

评委评语
Wink 避孕套的品牌形象轻松休闲且引人注目。采用内敛的设计语言，令独具特色的包装变得更平易近人。这有助于缓解尴尬和拘束感，让重要的卫生保健产品的形象趋于正常化。

Client / Manufacturer
Dong A Pharm.
Seoul, KR

Designer
Dong A Pharm.
Seoul, KR


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