普象-让好设计发光

寺庄
SiZhuang Liquor

这是一套来自中国山西的白酒包装设计。在中国，通常情况下白酒被分为四支一箱或者是六支一箱，纸箱里面装的产品有着相同的包装盒与容器。在消费能力不高和使用量不大的情况下，这样做也合情合理。但在当下，中国人整箱购买白酒的几率越来越高，针对这一现象，我们将一箱里面的四瓶白酒在成本合理的前提下，做出来更多不一样的个性品质，让整箱购买的消费者也有了更多的惊喜感。
水作为酿酒的重要组成部分，是该品牌的核心所在。于是我们将容器打造成非规则的流体造型，四个容器为一组，每一个容器配以不同的元素点缀，让产品的东方气息更浓烈一些，这也与产品的东方禅意的名称有着密切关联。为了更强调“水”，我们还为每一瓶酒都配以了一个小鱼配件，并且这个配件是可以在喝完酒之后当做装饰物继续使用。包装盒采用极简的手法来烘托品牌内涵，以求在琳琅满目的商品中脱颖而出。

The package design is for a set of white spirits from Shanxi Province, China. In this country, a box of liquor usually includes four or six bottles having the same container design. This way of package is reasonable when consumers have weaker consumption capacity and less demand for beverage. However, nowadays Chinese people are more willing to buy a whole box of spirits than a bottle. As a response to the change, we strive to add as much character to product design as possible within the limit of the cost to bring consumers more surprise.
Water, as an essential element in brewing, is the core of the brand, inspiring us to design an irregular streamline body for the product. While four bottles are packed in one set, each of them is embellished with different patterns to deliver a strong sense of eastern beauty and to echo the oriental philosophy behind the name of the product. To highlight “water”, each bottle is also attached with a “fish”, a trinket after the product is used up. The packing box adopts a minimalist style of design to show its brand concept in order to stand out from dazzling goods.

Awards:
iF Design Awards 2020
Reddot Awards 2020