普象-让好设计发光

IWG's Brand Exploration and Narrative ​​​​​​​

IWG Website

Considering all of the stigmas surrounding mental health the challenge; how do you connect how do you create an environment where it is absolutely ok to ask for help? We had to create a space to educate and use communication that creates a personal connection. 

Social campaign: #fridayselfcheckThe #fridayselfcheck social campaign was built to educate on mental wellness, the importance of self-care and letting people know IWG knows how you feel; they are not alone; while reinforcing the brand message.

Promotion