普象-让好设计发光

- Be Crazy 全品牌视觉
生活压力太多
不如先放松Crazy 一下
生活烦恼太多
不急先躺平Crazy一下
生活受限太多
不及先爆发Crazy一下

Too much stress in life
Let's just relax and get Crazy
Too many troubles in life
Just lay down and get Crazy
Life is too limited
Let's get a little Crazy first



产品名称 / Crazy 全品牌视觉
设计时间 / 2024年
服务内容 / 品牌形象升级 | 品牌LOGO设计 | 品牌VI设计 | 包装创意视觉设计 | 包装落地监理 | 电商详情页设计


@SHENZHEN 9-OCLOCK INDUSTRIAL DESIGN CO,LTD

-LOGO设计上，从具有一定厚度的线条入手，Be Crazy传达出给人力量、坚定的信念感，简单但有意义，提高识别度，确保消费者能迅速识别产品品类，结合具有趣味性的插画展示整个品牌的视觉，色彩的碰撞，让整个画面鲜活有温度。

-LOGO design, starting from the lines with a certain thickness, Be Crazy to convey a strong and firm sense of faith, simple but meaningful, improve recognition, ensure that consumers can quickly identify product categories, combined with interesting illustrations to show the vision of the whole brand, the collision of colors, make the whole picture fresh and warm.

- 带着这些Crazy的想法，我们深掘与消费者的共鸣点，选择了具有太空感的银与自然色调，绿色、橙色等来搭配，以传递跳跃、活力、年轻的生活氛围，创造Be Crazy独属的品牌视觉形象，同时将可持续环保和自然之道理融入设计的艺术中，采用环保瓦楞纸材料，是包装也是展示，是创意兼具实用性的浪漫主义。

- With these Crazy ideas, we deeply explore the common point with consumers, and choose silver with a sense of space and natural colors, green, orange, etc., to convey a jumping, energetic and young living atmosphere, create a unique brand visual image of Be Crazy, while integrating sustainable environmental protection and natural principles into the art of design. The use of environmentally friendly corrugated paper materials, packaging is also a display, is creative and practical romanticism.

- 用几何元素和大胆的科技银配色属性让整个产品视觉从货架中脱颖而出，给你疲惫的生活带来一丝Crazy、一丝轻松愉悦的幸福感。周末闲暇的午后，您可以随时带上头盔踏上这段奇妙的旅程，找到独特的快乐时刻。


- Use geometric elements and bold technology silver color matching properties to make the whole product vision stand out from the shelf, to bring your tired life a little Crazy, a little relaxed and happy happiness. On a free afternoon on the weekend, you can always put on your helmet and embark on this wonderful journey to find unique moments of joy.