MY SOUL SEOUL
Seoul City Slogan Branding
This is Seoul's initiative to rebrand its slogan globally. K-culture's standing has recently improved due to K-pop's growing popularity. The Seoul slogan brand design was created by Brenden and the Seoul Metropolitan Government with the intention of making a recognized global tourism brand by showcasing the plethora of sights and experiences Seoul has to offer. We created a dynamic design system ideal for social media, video, and media, as well as a tourism brand that can promote Seoul via multiple media, ranging from a brand identity system to motion graphic creation, which is not confined to typical offline-oriented static design.
Client / Manufacturer
Seoul City Hall
Seoul, KR
Designer
BRENDEN
Seoul, KR
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