普象-让好设计发光

Ena Karo
Soap/toiletry packaging

Ena Karo in Tinos, Greece, is a small workshop that produces natural soaps and toiletries. They recently redeveloped the brand’s packaging line, adjusting it to match the health-conscious mindset and lifestyles of their customers. They sought a visual balance between the organic look of the ingredients and a strict sense of order. Applying minimalist Greek aesthetics and illustrations of the products’ raw materials together with simple lightweight materials, this packaging reflects the product's sustainable production and healing application.

位于希腊蒂诺斯(Tinos)Ena Karo是一家生产天然肥皂和洗浴用品的小型车间。他们近期重新设计了品牌的包装线，对其进行调整以适应客户注重健康的心态诉求和生活方式。他们在这款天然成分产品的包装上实现自然原料和强烈秩序感间的视觉平衡。包装设计彰显了一贯的希腊极简风格，装饰有产品原材料的插画，包装制作选择了轻质、单一的材料。该产品的包装达到可持续生产和洗护的应用。

iF GOLD STATEMENT
In this very well-thought-out design, the packaging neatly reflects the storytelling of the product. A fine visual balance is achieved between the organic look and feel of the ingredients and the distinct forms of the packaging, which also reflects the sustainable production of the former. Both the product and the packaging are worthy of the iF DESIGN AWARD 2022 Gold.

评委评语
Ena Karo 天然香皂和洗浴用品系列的包装在精心设计之下，巧妙地讲述了产品的故事。天然的成分与包装的独特形式之间达成了良好的视觉平衡，同时彰显了该品牌可持续的生产理念。无论是产品还是包装，Ena Karo 都不愧为 2022 年 iF金质奖得主。

Client / Manufacturer
Zilou Georgia - Ena Karo

Designer
Lazy snail Design

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