普象-让好设计发光

24-inch iMac
Desktop computer

The new 24-inch iMac features a stunningly thin design, the breakthrough M1 chip, a brilliant 4.5K Retina display, Touch ID, and the best camera and speakers ever assembled in a Mac. The iMac offers powerful performance in a design that’s just 11.5mm thin, creating a side profile that practically disappears from view. This compact design reduces the volume by 50%, allowing it to fit gracefully into even tighter spaces. It comes in an array of vibrant colors – green, yellow, orange, pink, purple, blue, and silver – to match every user’s style.

全新的24英寸 iMac 拥有令人惊叹的超薄设计、突破性的 M1 芯片、出色的 4.5K Retina 显示屏、触控 ID，以及搭载了 Mac 系列中最优质的摄像头和音频设备。iMac 机身厚度仅有 11.5 毫米，侧面没有突出部分，但是在性能表现上毫不逊色。iMac 设计紧凑，相比旧款机身体积减少了 50%，可轻松将其安装在任何地方。它有一系列活力配色：绿色、黄色、橙色、粉色、紫色、蓝色和银色，以满足用户的各种风格需求。

iF GOLD STATEMENT
With the new 24-inch iMac, Apple has again proven it can develop a seamlessly integrated product with a laser-sharp focus on simplicity and reduction. The engineering and build are best-in-class and the material use is authentic, celebrating new details and projecting a subtle branding. The beautiful stand variations breathe new life into an established product category.

评委评语
凭借全新的 24 英寸 iMac，Apple 再次证明了自己开发无缝集成产品的实力，彰显了对简约风格的极致追求。一流的工艺、精选的材质、耳目一新的细节，以低调的姿态释放品牌魅力。支架优雅的造型变换为成熟的产品注入了新的活力。

Client / Manufacturer
Apple

Designer
Apple

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