普象-让好设计发光

Jiangang Mountain Natural Mineral Water
Water bottle

The designer of this innovative water bottle was inspired by the Jiangang mountain range that borders Jiangxi and Hunan provinces in China. The bottle is cone-shaped with a wide bottom and a narrow top, which departs radically from the typical cylindrical design of water bottles. The unique shape is easy to identify and stands out on the shelf. In terms of logo design, the designer enlarged the font to stylize the strokes of the Chinese character 尖, which means water that rushes from a mountain top.

这款创新水瓶的设计灵感来源于中国江西和湖南两省交界处的尖岗山。在瓶身设计方面，有别于大多数圆柱形水瓶，设计师打造了一个下宽上窄的锥形瓶身。独一无二的外形在货架上脱颖而出。在标志设计中，设计师以夸张的手法表现字体的特点，标志由“山”和“水”的象形字体演变而来，寓意水从山顶喷涌而出。

iF GOLD STATEMENT
This uniquely disruptive glass bottle has a footprint and form that unites the primary bottle with the outer packaging. This almost doubles the volume of product that can be shipped. The aesthetic is inspired by the Jiangang Mountain range in China. The calligraphy interacts with the symbolism of water to form a relevant design language.

评委评语
尖岗岭山泉独特创新的玻璃瓶设计将瓶子的外观与所占空间与外包装设计相结合。这一设计近乎让该产品的运输量提升了一倍。其美学灵感来自中国的尖岗山。书法与水的意象沟通互融，形成了和谐的设计风格。

Client / Manufacturer
Huazhou Ligang Town Jian Gang Ling Drinking Water Co., Ltd.

Designer
ShenZhen YoungAgile Design Co., Ltd.YOUNG AGILE DESIGN LAB.

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